World Class Beverages Encourages Responsible Drinking

At Goldring Gulf Distributing we are pleased to be an integral part of the community. We live here. We work here. We volunteer here. We raise our children here. We are committed to making our area a better place to live. Because we are proud of our products we sell and because we meet with hundreds of people in our area daily, we have developed a program to encourage safe, legal and responsible consumption of all of our products.

Our sales and marketing training program, The Gulf Beverage Institute Sales Management Seminar has a comprehensive section devoted to responsible selling and marketing. Our sales supervisors and salesmen are required to complete this training before meeting with customers. Once a year an intensive review of the training program is required, but at the weekly sales meeting each salesman and supervisor is reminded of our obligation as a responsible vendor. They are encouraged to create new innovative promotions always keeping responsibility in mind. They are also required to display our responsibility message on all signs, banners, posters, trucks and other forms of advertising.
 

TIPS( Training for Intervention Procedures) is a nationally recognized program that trains managers, bartenders and wait staff to serve alcohol responsibly in any setting. Those who participate in the class learn to recognize signs of intoxication, prevent alcohol sales to minors and intervene with patrons who are already intoxicated. Find out more at www.gettips.com.
 

Underage drinking is a growing concern. We have made many efforts to help combat this problem in our community. We have joined forces with representatives from the police department, the public schools, the Drug Education Council, and the county health department to form a teenage drinking task force to confront the problem of underage drinking in our community. Miller Brewing created Campus Resource to help address alcohol consumption issues on college campuses. The kit contains tools and resources to aid college administrators and student leaders in their efforts to encourage responsibility and prevent underage drinking at campus and community events. The materials in the kit have been developed in collaboration with independent experts who address alcohol consumption issues on college campuses. The kit contains resources that offer suggestions for: Preventing underage access, including tips to spot fake identification. Planning and executing safe and smooth-running campus celebrations. Teaching student leaders the skills they need to address alcohol consumption issues with their peers. Working with community partners to offer a designated driver or safe ride home program.
 

Recently, Elliot Maisel had an interview with the NBC News Channel in Mobile concerning the topic of keg sales to an individual and the dispersement to underage people at high school and college parties. Click here for the interview.
 

Pamphlets encouraging parents to talk to their children about the use and misuse of alcohol have been distributed to thousands of families in our area. We have worked with local elementary, middle and high school, local physicians, area merchants, the Girl Scouts and numerous civic organizations to help us deliver our responsibility message. Find out more at www.millerbrewing.com.
 

We have worked closely with local college officials by sponsoring and leading workshops on campus to encourage safe, legal and responsible consumption of alcohol. We at Goldring Gulf Distributing Company spend many hours communicating our commitment to encourage responsibility, not only on the local level but also on the state and national scene. We are proud of our efforts and know that we are making a difference in the lives of all those we serve.